A rubber duck. Français : Un canard en plastique de couleur jaune. (Photo credit: Wikipedia)
Success is rarely random. A poorly organized marketing plan rarely leads to a successful conclusion. It's better to be organized with a meticulous approach to avoid wasting time and money. In other words it's a good idea to get all of your ducks in a row as the saying goes.
Baby ducks naturally fall into line behind mama duck whereas the elements of a marketing strategy are not so compliant. It's up to you to get everything lined up and organized properly. If you have someone helping you out that's great, but it's not like that for most of us. And no matter what the case your projects are your babies to look after when all is said and done.
Good strategy requires doing some research. Find out if there is a need or a want for your product and where that market is. Look for the best ways of reaching that market. Set up a goal and the milestones that will mark your way to reaching that goal. Study the formulas devised by marketing gurus and see what has worked and what has not worked for others.
As you progress in your line of strategy, mark off each step and examine to see if you are on track with the desired outcomes. If something is not working figure out the best way to make it work or come up with a new plan that will work better. Be flexible but also have discipline.
Some of the traits that you will want to hone for yourself are consistency, sincerity, honesty, and credibility. In the long run your reputation will be shaped by these characteristics. When you can count on yourself, others will feel better about counting on you as well.
Here are my recommendations for the letter G:
Geoff Maritz is a blogger whom I feel like I've known for a long time. At Geoff's Blogs he's posting about his home continent Africa during the A to Z Challenge.
Gregg at Gospel-Driven Disciples is someone who provides some intensely thoughtful Bible study, but also knows how to have a good time when he lightens the mood on his blog. Gregg has been another long-time friend to me.
Then finally there's Glen at Glen's Blog Spot. He's not in the Challenge this year and doesn't post as much as he used to, but he's got a lot going on in his life these days and I enjoy it when he does post something.
Here are some links from some marketing experts:
seth godin http://sethgodin.typepad.com/seths_blog/